Who We Are
We’re Chaz and Kristen McKell, a husband-and-wife duo with a shared passion for business, leadership, and operational excellence. Together for over 22 years, we’ve built not only a strong family but also a dynamic business, driven by efficiency, strategy, and innovation.
Originally from Florida, we made the life-changing decision to relocate to Texas five years ago. With our four wonderful daughters inspiring us every day, we’ve built a company that reflects our values—commitment, integrity, and results-driven service.
Our Expertise
With over 20 years of combined experience, we specialize in business operations, strategic planning, sales optimization, and project management. Our backgrounds span industries such as finance, technology, human resources, marketing, and customer relationship management, equipping us with the skills to streamline businesses and drive growth.
Charles (Chaz) McKell - Operations & Technology Specialist
Chaz brings a wealth of experience in business strategy, operations, and technology integration. From transforming a struggling Firestone location into a top-performing store nationwide to building and automating business systems from the ground up, his expertise lies in process optimization, data analytics, and operational efficiency. He has successfully managed businesses, developed applications, and led teams to achieve new levels of success.
✔ 20+ years in business operations, sales, and project management
✔ Expertise in data analysis, workflow automation, and software implementation
✔ Proven track record of turning businesses around and increasing revenue and efficiency
Kristen McKell - Business Development & Client Management
Kristen is a seasoned operations leader and Salesforce expert with a strong background in business strategy, client management, and sales automation. With over nine years of remote operations experience, she excels in process improvement, contract negotiations, and team leadership. Kristen’s ability to integrate technology into business solutions has led to massive growth and efficiency improvements for multiple companies.
✔ 15+ years in operations, sales, and business strategy
✔ Expert in Salesforce administration, contract negotiations, and automation
✔ Increased client revenue by 5,900% and improved retention from 25% to 90%
Our Mission
Our goal is simple—to help businesses operate smarter, grow faster, and achieve sustainable success. We specialize in strategic consulting, workflow optimization, financial management, technology integration, and administrative solutions that take businesses to the next level.
Whether you’re a startup in need of structure or an established company looking to scale, we have the experience and dedication to bring your vision to life.